Do you agree or disagree with this business statement? 
“Whoever is willing to spend the most on customers acquisition wins.”

You can spend a fortune TRYING TO ACQUIRE CUSTOMERS but if you do not know your ideal customer and how to reach them with a message they will respond to it does not matter how much you spend.

“You can spend all day fishing in a pond but you are still never going to catch a shark.”

Marketing that does not hit the target is a waste of money.

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