6 BUSINESS FUNDAMENTALS FOR SUCCESS

  1. Sell a product/service that the marketplace wants.
  2. Your company has a competitive advantage that is formidable.
  3. You have a marketing message that resonates with your target customer.
  4. Your pricing allows for an attractive profit margin.
  5. You have a staff that is talented enough to meet and preferably exceed your customers’ expectations.
  6. You manage money in a way to afford talented staff, systematically market, create reserves for downturns, and afford to invest in growth opportunities.

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