What are the advantages of brand positioning?
First let’s define Brand Positioning; You are trying to create an impression in the mind of your customer. Your goal is to create a strategy through your marketing that accomplishes this.
When they think of safety in cars you think of Volvo as they have positioned their brand to convey safety in the minds of their target market.
So WHY DO YOU WANT TO POSITION YOUR BRAND?
- It sells for you once it is established. (Volvo Illustration)
- If you pick the correct brand position it carves out your niche or competitive advantage over the competition.
- It gives you a pillar for all your marketing.
- It creates a standard to meet.
HOW TO CREATE A BRAND POSITION?
Find a desirable quality that your customers want from your product or service. It should be specific, clear, and distinct from your competition.
