How to Create the Perfect Brand Name

Apr 4, 2020 | Articles, Sean Answers | 0 comments

I need to know the best brand name available in the world in the apparel industry. Can anyone tell me a website?

HOW TO CREATE THE PERFECT BRAND NAME

First, the name of your company is not normally your brand. It is great if it can be but normally your brand promotes your company name. The 2 become linked together.

Examples of how the name and brand position work together.

  • Rolex- Timeless quality watch is the brand position
  • BMW- Ultimate Driving Machines is the brand position
  • FedEx- When you absolutely have to get it their overnight
  • Gucci-Quality is remembered long after price is forgotten

What one promise, image, or quality can your company have that if you became or delivered on would make target customers love and buy your offering in masses?

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