Is “Alright” a brandable brand name for a start-up?
Any name can be a great name for a brand if you BUILD THE BRAND. Was Kleenex a great name for a pocket-size disposable tissue? Only after years of advertising the name and brand position (you don’t need a handkerchief here is a disposable one).
Branding Made Simple
- What word, new category, quality, and or phrase would best associate your product or service in the mind of your target customer?
- Now take the next 10 years telling your target customer this.
