Can I get full guidance about how to select a brandable brand name for a startup?
How to pick a WINNING BRAND NAME.
Do you want your brand name to be centered around a product, company name or quality your target customer values?
All 3 work. Examples:
- Nike builds the brand around NIKE, not any one shoe line.
- BMW build the brand around what target customer values “Ultimate Driving Machine”
- Walmart builds its brand around lower pricing and convenience (everything under one roof).
Ask yourself this simple question- What ONE promise, if we could deliver on, would make our target customer chase us down for our business?
Build your brand around this answer.
