What would be the most important element to get a customer’s attention?
2 STPES TO GETTING YOUR CUSTOMERS ATTENTION AND KEEPING IT
- First, find one promise you could make that if you could deliver on it your target customer would chase you down for their business.
- Second, disrupt the attention of the person listening/watching then quickly pivot to this promise in quick catchy way. This is what GEICO has done for years to tell you 15 minutes can save you 15% on your car insurance which is their big promise.
