Can advertising make a business be successful?
Nearly every great business advertises and the very few who say they don’t actually do but use PR to tell the marketplace they exist.
In 25 years of business and tracking every customer who has sought out our companies, I have found only 1/3 of all potential customers will find you through referrals. So you are missing out on 2/3 of the market that would find you if you advertised. Apple, Microsoft, Budweiser, and nearly every company you can think of you have seen a commercial for them.
