What is the ideal marketing budget for a startup company and a large company?
I try to budget 5% of all profit at a minimum to marketing. In a startup, you would use more to get a quick response and create brand awareness. I tell small business owners at the very least budget a fair salary you would pay someone to be an employee and put this amount towards your marketing. If you are not willing to budget this for your marketing it is hard to keep attracting new customers.
