6 Musts in every Business Plan

  1. What are you selling and why will someone want to buy it?
  2. The business must convince you (supporting data, beta testing) this idea will work.
  3. Create some level of proof of concept.
  4. What about your business is different and better than your competition?
  5. Provide what you need (costs, people, licensing, etc.) to get this business off the ground.
  6. How will you market (attract and sell) to your target customer?

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