How do you choose a name for your company?
HOW TO CHOOSE THE PERFECT COMPANY NAME
- Does the name allow for growth? An example of a bad name is using a small geographical area (Afton Plumbing) or a name that makes you look like a small operation (Dave’s Moving and Storage). Better names: Mid Atlantic Moving and Storage, and Advantage Plumbing
- Can you get the DOMAIN for it? This is a must and I mean the .com for it.
- Are there other companies using this name?
- Does the name confuse people? We have a retail storefront that is called FruitFixit and they fix Apple phones. A horrible name and idea as Samsung sell a lot of phones and the name sounds like a smoothie bar.
- Does the name quickly make a customer know what your company offers?
