5 WAYS TO VALUE A COMPANY

  • Current revenue/ profit it brings in annually
  • Future profit potential
  • Brand Value (McDonald’s’ not only have profit value but its brand recognition has extraordinary value as well)
  • Customer Value (A business with high-end repeat customers Amazon buying Whole Foods may be far more appealing than a one-time low-end customer)
  • Business Model Value (Walmart buying Bonobos to get a better understanding of online retail)

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