Isn’t it suitable to build up my new business as a personal brand?
A company band and a personal brand can get tricky unless your personal brand is the business and or so closely tied to it that they are interchangeable like Trump and his properties. His personal brand is what makes his name on properties synonymous with high-end luxury. An example of not doing that is George Clooney, Gary V, and or Conner McGregor who all made a fortune in the alcohol beverage business but did not use their names in the product only their affiliation and or endorsement.
