What is the difference between a brand promise and a mission statement?
A mission statement is why your business exists in the first place and a branding statement is the one thing you want your customers to think about when they think of your company or products.
Example: Nike’s mission is to be the most worn athletic shoe and apparel company. (They may not word it exactly like this but this mission is obvious).
Their branding statements though they may use Bo Knows and Just Do It is actually The world’s most accomplished athletes where our shoes and apparel so you should.
