How can I work towards creating a personal brand image?
5 MUSTS IN BUILDING A STRONG PERSONAL BRAND
- Authenticity is critical. It needs to be who you are not who you wish you were.
- Earned- Why do you deserve to be a brand? What is your credibility in this space? If you don’t have it start developing it NOW so you can become a brand.
- One Thing- Don’t try to be a jack of all trades. BE A MASTER OF ONE. You need to be known for ONE THING.
- Build a Platform- Build a website, social media platforms, podcast, become a content provider, etc.
- Public Relations and Media- Start promoting yourself with your brand on podcasts, articles, media, events, etc.
