Why would an entrepreneur want to build their personal brand?
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. — Tom Peters
10 Rules for Personal Branding
- Why are you building a brand in the first place? Further your career, monetize it or just a hobby
- What is your brand going to be? (authentic and earned )
- Focus on ONE thing
- Can you deliver on it
- How will you be different from others who are similar?
- Is it sustainable
- Live it and breath it (You cannot just turn it off)
- Promote your brand
- Align your brand strategically
- Guard your brand
