EP 124: The Easy 80

As a business you can choose to serve the easy 80 percent or the hard 20 percent, but you can’t successfully serve both. Sean-ism, “I have never regretted walking away from a client, I’ve only regretted the one I took that drove me bonkers!” Be...

EP 123: How I Train My Partners

From setting the vision to investing in their personal growth, you must train your partners.  Sean has shared the importance of scouting talent and attracting excellent partners but they don’t all come “ready made”.  You must invest in them...

Bonus EP 31: Increasing Sales (relaunch)

Simply put, if you aren’t selling enough of your products and services at a profit margin that covers expenses you will be out of business.  All business is not good business. “People love to buy but hate to be sold.” Solve a problem, meet a...

EP 121: Marketing Through Great Messaging

Marketing is helping customers buy your product or service.  Communicate well why and how much the customer needs your product. Sean’s layered marketing approach.  Develop a consistent key message and think about how you are using available channels to...

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