The Customer Is Not Always Right

The Customer is Not Always Right: We never promised to make you happy, but we will do everything we promised. Quote of the Week: “Customer service is not a department. It is everyone’s job.” -Anonymous Customer service has been entirely blown out of proportion. We...
When and How to Brand

When and How to Brand

Recap: What is a brand? It is a unique brand, sign, symbol or combination of these used to create an image that identifies a product and/or service and differentiates it from its competition.   Quote of the Week: Why brand? In last weeks episode we said that we...

Why You Brand And Don’t Just Advertise

Why You Brand and Don’t Just Advertise Quote of the Week “If your business is not a brand, it is a commodity.” -Donald Trump Commodities versus Brands A commodity is something that is easily obtainable. Examples would be coffee versus Starbucks coffee, a watch versus...

Vetting Your Startup Idea

If you’re going to start businesses for a living, you’re going to fail occasionally. Hopefully, if you follow my vetting process you won’t fail as much. When I have an idea for a business-I notice that there’s a need for something and I think it could be...

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