Which is better for starting a business: blue ocean or red ocean strategy?
Blue Ocean in most cases because there is the assumption you have a wide-open ocean with no competition where Red Ocean is shark-infested waters with blood from all the attacks. If you can bee first to market with an idea that clearly can have its advantages but some level of competition can be good because you can learn from others’ mistakes and niche your product or service. If there is the competition you clearly know the idea is profitable you just need to earn your spot.
