Creating an Elevator Pitch

How do you pitch a business in 60 seconds? All you can pitch in 60 seconds is your elevator pitch on why you KNOW this is a great idea and will be profitable. Your goal is to get an investor’s attention and then it is up to them to request or be interested in...

The Benefits of Incoporating

Why do you need a company? Isn’t it possible to run a business without one? In America, we give tax benefits to companies as well as protection to their owners of the corporation not allowing them to be personally sued or responsible for certain...

The Definition of a Business Plan

What is another word for a business plan? A business strategy or gameplan. A business no matter what you want to call it provides the information you need to give you the confidence through data your idea will work. It also tells you who and what you will need to get...

Creating a Brand Personality

What is a brand personality with an example? You can create a brand that reflects a certain personality as Rolex promotes the stoic performer, not some wild successful athlete as they have an idea personality they tend to promote. Disney promotes a family-friendly...

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