Attracting Customers Is the Goal

Is anything more important than customer satisfaction in marketing? How you are going to attract customers in the first place is the most important part of marketing. If you can’t attract customers you won’t have any to...

Branding a City

Why do most city branding campaigns fail? Very few cities are strong enough to brand. To brand a city it has to have a unique quality that draws people to it for starters. A commitment to branding a city takes decades so one mayor can start the campaign and then the...

Team Building is Essential

Why team building is essential in startup business? You can’t do everything yourself. As Steve Jobs said, “Great things in business are never done by one person, they’re done by a team of people.”

Buying other Companies for Sources of Income

What sort of business is it called when 1 company buys lots of other businesses as a form of holding and only source of income? A holding company or an entrepreneurial company as Amazon, Google, Facebook, and Microsoft buy companies all the time to strengthen or...

Employee Compensation: 4 Parts To Consider

What are the two parts of employee compensation? Assuming you have a job you love because if not compensation is rarely enough to make you happy. Employee Compensation 4 Parts To Consider Income (salary) Health Insurance Retirement contribution from the company...

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