May 23, 2020 | Articles, Sean Answers
What is the first step of the buyer decision process? Customer buy for one of 3 reasons: They need something- groceries, a car, etc They have a problem you solve. (Seeping better, lose weight, etc.) You fulfill a want/ desire (prestige, status,...
May 23, 2020 | Articles, Sean Answers
Is 50 pages too long for a marketing plan? See my free book on my website Worlds Greatest Business Plan at Sean Castrina | Author, Speaker, Entrepreneur It will help you out but in short, a business plan only needs to answer between 7 and 25 key questions so the...
May 23, 2020 | Articles, Sean Answers
Can advertising make a business be successful? Nearly every great business advertises and the very few who say they don’t actually do but use PR to tell the marketplace they exist. In 25 years of business and tracking every customer who has sought out our companies, I...
May 23, 2020 | Articles, Sean Answers
What is your one single advice for technology entrepreneurs offering services who want to add products to their offering? Don’t forget your core business? What does your customer want and expect from you? Stay in this lane only offering complementary products and...
May 22, 2020 | Articles, Sean Answers
What is one thing you wished you knew before you left your 9-5 to enter the world of full-time entrepreneurship? That you don’t need to quit your day job to start a business as there are 168 hours in a week and I have started countless successful companies and have...
May 22, 2020 | Articles, Sean Answers
What should I bring to a business pitch? 7 MUSTS TO A BUSINESS PITCH Come prepared to provide the following: BE BRIEF BE CONFIDENT Why DO YOU THINK this business with some supporting evidence is a winner? What makes your product or service stand out and be wanted next...
