May 1, 2020 | Articles, Sean Answers
How do I overcome the mistakes of a newly created brand name? If it is new you can rebrand it now. A brand takes 3 years minimum to have a place in your customers’ minds. If your current brand choice is not the right fit, change it now. Ask What ONE promise if...
May 1, 2020 | Articles, Sean Answers
What is the main benefit of customer satisfaction? NOTHING in business is more valuable than a satisfied customer because they will become RAVING FANS who: Buy more from you Tell others about you. Defend your...
Apr 30, 2020 | Articles, Sean Answers
What makes quality customer service? Create the perfect buying experience from beginning to end. MASTERING CUSTOMER SERVICE Does your product/ service meet the expectations of your customer? Have you made the buying process effortless? Do you provide ongoing...
Apr 30, 2020 | Articles, Sean Answers
What analogy can be used to encourage a person to start a business? What one occupation has the potential to make you a billionaire? What one career if done effectively would let you into the most exclusive group of owners in the world (NFL Franchise Owner)? What one...
Apr 28, 2020 | Articles, Sean Answers
“SHE” is the brand name that I am going to put in my ladies’ textile shop. Is it a good brand name or not? It is way to generic. It needs to have something before or after to reinforce the quality or difference you are trying to promote or brand. It also needs to be...
Apr 28, 2020 | Articles, Sean Answers
What is the main advantage of using a sub-branding strategy? Sub-branding only works well if the main brand is very well known and can bring attention/credibility to the sub-brand. Examples would be Honda with Acura and Toyota with...
