Revenue vs. Profit

Are revenue and Profit growth drivers the same thing? Not at all. You can have all the revenue in the world (money coming in) but if the money going out exceeds this then your profit can be zero. It’s revenue minus costs to operate and costs to provide good that...

Create Great Customers

Which business has the best customers? The business that provides the best value proposition (what you are offering your customers that they believe is valuable) and the level of customer service/buying experience they encounter. Simply put there is no one business...

5 Roadblocks to Startup Growth

What is the major roadblock for a startup in the growth stage? 5 Roadblocks to Startup Growth Begin with too narrow a niche so very little opportunity for growth. The target customer is too hard and too expensive to reach in masses. Fail to have a marketing strategy...

When It’s Ok to Ignore a Customer

When is a business person justified to ignore a customer? ONLY after every attempt has been made to satisfy a reasonable demand. NOT every customer is right but you should make every attempt to satisfy their request without endless time or cost to provide this. Some...

The Writer’s Brand

What do you think a writer’s brand is? What the reading audience says their brand is. The author can try to build a brand by writing books in a certain genre that becomes familiar to those who prefer that genre. Most writers try to write a book in an area that...

How Do Brands Earn Your Business?

How do brands earn your business? They get you to fall in love with their product/service and or company by exceeding your expectations. Once you experience their product/ service or company you are a raving fan. It may start with great marketing to make you aware of...

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