What Makes a Brand Unique

What makes a brand unique? Being unique is important but your brand also needs to authentic and something you can deliver on. A great question to ask when establishing a brand is, “What one quality or promise that if I could deliver on customers would chase us...

A Business Plan for a Bar

How do I write a business plan for a bar? A business for a bar is the same business plan needed to start Google. I actually have a book coming out April 1 called World’s Greatest Business Plan. Let me give you some key components. 6 Quick things to consider in your...

The Golden Rule of Sales

What is the first and most important rule of selling? GOLDEN RULE OF SALES The first rule is “people don’t like to be sold they like to buy”. Provide a reason that your customers/ clients/ prospects should buy what you are...

Brand Knowledge

What are the two components of brand knowledge? I am not sure what brand knowledge means to be honest. I have never heard that term. However, a brand is an image, reputation, or symbol you create for your company that normally will reflect what your customers are...

Bringing Something to a Partnership

How do I find a business partner with a 50% partnership? All business partnerships should be based on each partner bringing something of value to the partnership. Basically without this person, the startup would not be possible. So first ask why you want or need this...

Cultivating a Brand Image

How do companies cultivate a brand image such that they can sell lesser products for more money and beat out competitors? A brand is an image and reputation your product/ service has or is seeking to create. Your brand needs to reflect an image customers find value or...

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