What You Need to Know Before Going to Investors

What are some good first steps to get a startup going way before courting any investors? If at all possible you want to get “proof of concept” before going to investors. You want to be able to show that your product/ service works and has a market wanting it. You want...

How to Develop a Customer Retention Strategy

How do you develop a customer retention strategy? HOW TO DEVELOP A CUSTOMER RETENTION STRATEGY Give your customers a reason/ benefit to continue doing business with you. (Discounts, educations, more services, etc.) Develop autopay and memberships which naturally force...

Franchises vs. Own Brand

What are the benefits of taking a franchise over starting your own brand? Franchises have a proven successful business model. This removes a great deal of risk from the startup phase. That is the entire premise/ attractive part of a franchise. Someone develops a model...

The Sales Process in 6 Steps

What are various steps in sales cycle? THE SALES PROCESS in 6 STEPS Have a product you personally believe in so you can sell it with confidence. Build a rapport with your potential customers. Communicate what your product/ service offers and how it can meet the need...

Advice for Starting a Business

What is your main advice for those starting their own business? Sell a product or service the marketplace wants; not what you think they want. Solve a problem, meet a need, satisfy a want, or desire the marketplace has. This will force you to begin with a profitable...

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