The Benefits of Raising Equity

What are the benefits of raising equity? Equity is capital/cash so it is a critical component of launching and or scaling a business. Think of capital the same way you think of oxygen – it is required for a business to...

5 Musts in Building a Strong Personal Brand

How can I build a strong personal brand? 5 MUSTS IN BUILDING A STRONG PERSONAL BRAND Authenticity is critical. It needs to be who you are not who you wish you were. Earned- Why do you deserve to be a brand? What is your credibility in this space? If you don’t have it...

Great Ideas Can Come from Anyone

How do you get buy-in from your team on an idea when you aren’t a manager? Great ideas can come from anyone and every great leader knows that. It is often how you present your idea that makes your audience want to listen to it. I have learned to plant an idea...

Examples of Brand Equity

What are examples of brand equity? Brand equity according to Investopedia refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. BRAND EQUITY IS THE GOAL FOR EVERY COMPANY When a company has...

The Role of an Entrepreneur

What the role of an entrepreneur in a startup? The entrepreneur is the IGNITION SWITCH of a startup. The entrepreneur is the one who becomes hooked on an idea they believe can become profitable because it solves a problem, meets a need, or satisfies a desire. From...

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