Customer Acquisition Cost and Company Valuation

How does customer acquisition cost (CAC) affect the company valuation? It is all math as the valuation will be based on numerous items from revenue/ profit and lifetime value of customers to your brand value but let’s focus on CAC. If you pay $1 for a Customer...

The Goal is the Keep the Customer

If a company receives a complaint from its customer saying some product they ordered were missing. In this situation what could be the appropriate ways to deal with the problem? Send the parts that were missing and assume they are telling the truth or send a new...

Dealing with Cheap Customers

How do you deal with a cheap customer? TAKING A CHEAP CUSTOMER AND MAKING THEM A SPENDING CUSTOMER Why are they being cheap? That is what you need to focus on. Are you providing very limited value to them? Have you shown how valuable you have been to them? Has your...

Handling Inactive Business Partners

What should I do with my business partner? She hasn’t been active on the business for 3 months. She needs to be removed as they no longer have value and clearly no longer have interest in the business. This why I encourage people to put in your partnership...

4 Pillars of a Successful Business Plan

What makes a good business plan for someone wanting to start a business? 4 Pillars of a Successful Business Plan Why is your product/service going to be wanted by the marketplace? Who is your competition and why will make you so different that customers will buy from...

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