Identifying Customers Prior to Purchase

What is the ability of a business to identify customers before they make purchases? The ability to determine your “target customer” the person most likely to buy what you are selling is one of the steps in your business plan. Determining who will buy from you allows...

Business Plan as a Roadmap

Why is a business plan referred to as a road map? You start with your current destination (an idea you think can become a business) and then after doing your business plan you have created the actual strategy that will take you to your hopeful destination a profitable...

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