People Need a Reason to WANT to Change

Why is it difficult for managers to implement change? People, in general, don’t like to change so you need to give them a reason to WANT to change. You need to offer change not as change but as something they want to do because they will benefit from it. REFRAME...

You Never Persuade in a Good Business Pitch

How do you get people to invest in you? YOU NEVER PERSUADE IN A GOOD BUSINESS PITCH You need to think of it as sharing an investment that is good for them and NOT PERSUADING THEM. First never pitch a startup investment to someone who cannot afford to lose it. Second,...

The Big 4 To Getting Investment Money

What’s the safest and most rapid method for a startup to receive investments? THE BIB 4 TO GETTING INVESTMENT MONEY Clear proof of concept with high sales in a blue ocean (no or little competition) with an attractive profit margin. 3 out 4 would still be an...

Is It a Bad Time to Open a Business?

Is this a really bad time to open a new business under the present circumstances? Clearly not the best time unless you have a business that can thrive under these circumstances and some can. But there will be great business ideas that come out of this virus challenge...

Why Burger Chains are Struggling

Why are burger chains struggling and may close for good? When you eliminate 50% of your capacity in a business that does not have huge margins to start with it is hard to survive. And for that matter, any business operating a 1/2 of its capacity will have a hard time...

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