As an entrepreneur, how will your customers even know that your solution exists?
You create a company that solves a problem and you market your solution.
Let me give an example: Tommy John believed they had the solution to more comfortable underwear that would never ride up or cause a wedgy. They identified a problem and created the solution (better-made underwear) they created the company that offered this solution (Tommy John) and they build all their marketing around this solution with their tagline No Adjustment Needed.
