A brand name is what you make of it. A name helps but it is like a small fire. It is all the logs you throw on top of it (marketing and time) that create an effective brand name. Amazon, Microsoft all sound good 20 years later because they have been effectively marketed for 20 plus years based off of a great initial business idea that they effectively executed on.

Let me help: Find one promise your business could make and deliver on that your target customer would chase you down for your business? Build a brand around that.

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