What are examples of brand equity?
Brand equity according to Investopedia refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
BRAND EQUITY IS THE GOAL FOR EVERY COMPANY
When a company has positive brand equity, customers willingly pay a high price for its products, even though they could get the same thing from a competitor for less. Customers, in effect, pay a price premium to do business with a firm they know and admire.
Examples of BRAND EQUITY:
- Rolex
- Mercedes and BMW
- NIke
- Trump Properties
