How do you do branding to generate business for your company?
Branding is building a recognized image, quality, or reputation for something. If you build a brand that compliments your business that will obviously help.
Example: Volvo builds its brand around safety which attracts buyers who want a safe vehicle. BMW builds its brand around a great driving experience which is a totally different buyer.
Find out what branding position would be most attractive to your target customer then starting building.
