Your mission statement is important to you and your staff, not so much to your customers.
Your mission statement answers the questions, “Why are you in business?” and “What is your company setting out to accomplish?”
It should motivate you and your team. It should challenge you.
Your Mission Statement Should Answer:
- Why are we in business?
- What are we going to provide for our customers?
- Why should someone want to work for us?
- What are the core values of the company and behavior expected of by its employees?
