How do I get an idea for a brand name?
How to Choose a Brand Name
- When you here the name do you quickly associate it with what you are selling? Examples: Liquid Plumber, Sleep Aid, Post It, My Pillow, etc.
- Are there other companies using this name?
- Can you get the DOMAIN for it? This is a must and I mean the .com for it.
- DON’T DRIVE YOURSELF CRAZY as you can always use your name and turn it into a brand as no product name starts as a brand it is turned into a brand through endless years of marketing. Examples of names that were turned into brands: Tommy John, Tommy Hilfiger, Nike, etc. Nothing about these names that are great but they became household names.
