How to Create a Successful Brand

First, understand what a brand is. It is your perceived reputation and image from others. You create a brand by promoting this image/ reputation to those who you want to buy/ follow you.

  1. Ask what one or 2 qualities that you have and can continuously be true to and promote would make your target audience bu from or follow you?
  2. How best could you promote these qualities to this audience?
  3. Is there a catchy slogan (tagline, branding position) you can create and use over time to reinforce this?

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