What is the most important element of advertising and why?
HOW TO MAKE A GREAT ADVERTISEMENT
- Know who your target customers (the person most likely to buy from you). You waste money fishing in the ocean if what you are trying to catch is a freshwater fish you can find in your local pond.
- Advertise where your target customer is looking and listening so you don’t waste your money
- Advertise with a purpose. Have a Unique Selling Position (why your company is unique) or Call To Action in your advertisement so it has a purpose. It will either tell customers why they should buy from you or give them a reason to buy today (sale, discount, etc.).
- Track your advertising so you know it is working.
BONUS. Great advertising works from the beginning and bad advertising starts slow and never gets better. Hit a home run or move on and change something.
