How do you prepare a business plan to pitch an idea for investment?

There are countless books on how to write a business plan but ultimately you want to:

  1. Prepare a document that supports and confirms that your business idea would be successful and profitable.
  2. Determine the cost to launch and then…
  3. Sustain the business during its initial 2-year startup window.
  4. Finally, your investors will want to know when, how and what will be their return on investment (ROI).

The most important objective in your BUSINESS PLAN TO POTENTIAL INVESTORS is to CONVINCE THROUGH EVIDENCE AND INFORMATION PROVIDED IN THIS PLAN that this business will work, be highly profitable and thus is worth investing in.

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