What should I do if there is a competitor who has the same idea as me?
First, recognize ideas are a dime a dozen it the effective execution of an idea that matters. Speed does not always win the race as Google was like the eleventh search engine to come along. But speed helps as Ford beat Chevrolet to the marketplace with its family sports car concept the Mustang and the Camaro has never caught up.
HOW TO WIN THE IDEA RACE
- Execute faster
- Make your idea better
- Think 10 years down the road involving innovation
- Get potential customer’s feedback early on and adjust and keep adjusting.
- Marketing will always win the race.
