How is brand power measured?
A brand’s power is measured in how recognizable it is and how much target customers identify this brand with something they want. Some examples are as follows
When you think of a classy watch you think of Rolex. When you think of saving money on car insurance Geico comes to mind and the list goes on and on. When you have a brand that has taken a position in the mind of your customers you have a valuable asset.
