What are the tools that I can use to find a good brand name idea?
Your goal is to CREATE a brand and that starts with choosing a catchy name that you spend years marketing. A name does not become a brand overnight
Some quick rules to choosing a GREAT brand name:
- Is it quick and catchy?
- Is it memorable?
- Is it original?
- Can I get the domain for it?
- Does it tell a customer what my brand does?
Example: Sleep aid, My Pillow, Bandaid, Gorilla Glue, etc.
“When your product becomes the category you have won the branding gold medal.” Sean Castrina
You want your product brand to be so synonymous with a category it can be interchanged in a sentence.
“Can you get me a coke?”
Hand me a kleenex
