Your product name should be catchy, easily remembered, or associated effortlessly with your product category.

Example: Dustbuster was a great name for a portable vacuum.

What is more important is your commitment to marketing your brand name. The name is not as important as your relentless commitment to marketing it long term.

Rolex is just a name but 40 years of telling everybody it is the watch worn by the most accomplished people in the world has made it synonymous with success and wealth.

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