Why is place branding so important?
It creates a desirable destination such as Virginia is for Lovers and I Love New York, etc. “What happens in Vegas Stays In Vegas”. It creates an image or feeling in the mind of someone that is intended to influence their perception of a location. Disney World made this type of branding famous in 1997 when it created its Super Bowl ad where the MVP of the game says “I am going to Disney World.”
