What is the importance of providing good customer care?
It could be argued that NOTHING is more important than great customer service because without it you lose out on what I have determined over 25 years in business would 2/3 of all future business.
What do I mean? We track all of our customer contacts and 2/3 of all our customers are either repeat customers or referrals. We service over 1000 customers a year and aggressively advertise including a TV commercial during the Super Bowl. It is a regional ad but, still pricey, and shows our commitment to attracting customers. But even with this aggressive marketing 2/3 of all our customers are the results of delivering outstanding service to our customers and they in turn tell all their friends and family.
