WHAT IF ………

The most powerful question to ask

Let me take you through the genesis moment of countless iconic companies and the What if they asked and even more important built a company around providing.

What if we could get a package/letter delivered anywhere in the world overnight- FEDEX. What if we could get the most recognized and accomplished athletes in the world to wear our shoes and apparel- NIKE. What if we could build a car every working-class family could afford- FORD. And finally, what if we could make every computer simple and easy to use- MICROSOFT. I could go on and on but my sense is you have gotten the idea. What one What If can you identify and then build a company to deliver on?

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