Why is branding necessary?
Branding allows you to own a little space in the mind of your customers. When they think of this (tagline, quality, product/service) they associate it immediately with your company. It is a no-lose strategy developing and promoting a prominent branding position that you can deliver on that your competition is not. Example: “What one promise that if you could deliver on it your target customer/ following would chase you down for your business?”That needs to be your brand.
