Which businesses are surely almost always successful?
The Unstoppable Business is the one with
A product or service that has a high demand where the company is attracting their target customer with a low cost of acquisition and making attractive margins on the sale of their offering. A business succeeds because a company has a large demand for what they are offering and if effortlessly attracting these customers because customers know and like this company.
And finally, this company is lead by someone who staffs well and looks to see what their customers will want 5 years from now.