Why is it not recommended to use personal names when naming a brand?
I would disagree with the premise “it is not good to use a personal name”, citing these examples:
George Foreman Grill, McDonald’s, Disney, Tommy John, Smithfield, etc.
What is more important than the name is your branding position– What one promise can you deliver on that your target customer would chase you down for your business.
Build your brand around this.
