What you would feed a newborn baby is different than what you would feed a toddler—and a teenager my want something totally different still. The same is true in regards to strategies in business.

A strategy is designed for a given situation and Startups face different challenges such as survival, cash flow, finding traction, etc., compared with an established company.

As a STARTUP, you should keep your BUSINESS STRATEGIES simple:

  • How do I attract more customers?
  • How do I increase profit margin?
  • How do I improve customer experience?
  • How do I carve out a niche in the marketplace?
  • How do I market my Competitive Advantage over my competition?

If I could be perfectly up-front with you as a startup, you have ONE GOAL and all strategies should be built around it:

MAKE MORE MONEY THAN YESTERDAY, SO YOU WILL BE IN BUSINESS TOMORROW.

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